A brand takes responsibility for a social initiative |
Food waste is one of the world's biggest contributions to climate change. 1/3 of fruits and vegetables are discarded due to unfair beauty standards. I design a fictional pop-up market that provides ugly vegetables and fruits that would otherwise would be thrown away. The market supposed to raise the awareness for this huge global problem, by ecological thinking. I tried to change the myth that ugly vegetables are not good.
Food waste is one of the world's biggest contributions to climate change. 1/3 of fruits and vegetables are discarded due to unfair beauty standards. I design a fictional pop-up market that provides ugly vegetables and fruits that would otherwise would be thrown away. The market supposed to raise the awareness for this huge global problem, by ecological thinking. I tried to change the myth that ugly vegetables are not good.
Done as part of my student exchange program, in the course 'Branding Design' at HAW Hamburg.
Format: 50X70 cm posters
Sub designs; A brochure, tote bag, and a digital square size post that supports the campaign
Brochure format: A4
