A brand takes responsibility for a social initiative |
Food waste is one of the world's biggest contributions to climate change. 1/3 of fruits and vegetables are discarded due to unfair beauty standards. I design a fictional pop-up market that provides ugly vegetables and fruits that would otherwise would be thrown away. The market supposed to raise the awareness for this huge global problem, by ecological thinking. I tried to change the myth that ugly vegetables are not good.
Food waste is one of the world's biggest contributions to climate change. 1/3 of fruits and vegetables are discarded due to unfair beauty standards. I design a fictional pop-up market that provides ugly vegetables and fruits that would otherwise would be thrown away. The market supposed to raise the awareness for this huge global problem, by ecological thinking. I tried to change the myth that ugly vegetables are not good.
Done as part of my student exchange program, in the course 'Branding Design' at HAW Hamburg.
Format: 50X70 cm posters
![](https://cdn.myportfolio.com/5cfc6aa2-339d-4f2a-9c54-2ea202eb7fa6/7dcf5b97-fd23-4fcc-8491-f2ea7cfcbbcd_rw_3840.png?h=af5a1b936dc8a1590817508fa284c3fa)
![](https://cdn.myportfolio.com/5cfc6aa2-339d-4f2a-9c54-2ea202eb7fa6/e4342380-f6d6-4d69-983e-4bdc33789727_rw_1920.gif?h=e57d98a2a472344bd471e2ec56ca38bb)
![](https://cdn.myportfolio.com/5cfc6aa2-339d-4f2a-9c54-2ea202eb7fa6/27d78b32-e654-4940-bb9c-ca86d9f17763_rw_1920.png?h=c1dfac27f14a54d506fc7cc986db9807)
![](https://cdn.myportfolio.com/5cfc6aa2-339d-4f2a-9c54-2ea202eb7fa6/21effbc8-409d-40d8-9f56-6bd01ed57a17_rw_1920.png?h=c8e2f727ad62ff42fa9643190db54ddd)
![](https://cdn.myportfolio.com/5cfc6aa2-339d-4f2a-9c54-2ea202eb7fa6/0e3ffcde-5bc4-4644-abbd-c446d9f8eda6_rw_1920.png?h=bcdd96e5d9b8f35b316820006551d042)
Sub designs; A brochure, tote bag, and a digital square size post that supports the campaign
Brochure format: A4
![](https://cdn.myportfolio.com/5cfc6aa2-339d-4f2a-9c54-2ea202eb7fa6/38dc506d-cbcf-4220-9214-1bc09b256bf4_rw_1200.png?h=056038e43a464b1bc375a469f1532257)
![](https://cdn.myportfolio.com/5cfc6aa2-339d-4f2a-9c54-2ea202eb7fa6/59021ad8-4e93-454f-86b0-25c0349ab50d_rw_1200.png?h=f34d39655a1f6de1c8b0423c0965212c)
![](https://cdn.myportfolio.com/5cfc6aa2-339d-4f2a-9c54-2ea202eb7fa6/bb9a6c3c-61ff-4a36-b6f6-ea3d485e15ba_rw_1200.gif?h=1d2509f4214c344704c8926b8a58484a)